Shopper Trends

Shoppers adopt a “status quo” back-to-school spending outlook in 2018, but will likely shop more retailers, and deal-seeking will figure prominently in shopping strategies.

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.


 
Summary Slides

Exploring club basket spend: How shoppers’ trip spending levels are changing

18 Sep 2018

By: Rachel McGuire, Timothy Campbell.  11 Slides

While club trip spending levels are changing, their specific patterns differ between the clubs and between different demographic segments. Learn how to maximize trip spend with key club shoppers.

 
Summary Slides

Gen Y shoppers: The rising opportunity in home improvement

14 Sep 2018

By: Hannah Hayes, Rachel McGuire.  14 Slides

As Gen Y’s home ownership rates rise and they become a more dominant force in home improvement shopping, it is critical to understand their unique approach to home improvement and the opportunity they represent.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

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 ShopperScape®

ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

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 Canadian Shopper Insights

Canadian Shopper Insights draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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