Digital Insight Center

Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.

Develop an in-depth understanding of digital retailing in easy-to-share slide presentation formats and get strategic guidance by attending Kantar Consulting's events, webinars, and ShareGroups focused on digital retail.

Summary Slides

 
Summary Slides

Amazon North America: The big beats from Q3 2018

15 Nov 2018

By: Meaghan Werle, Rachel Dalton.  11 Slides

In addition to examining Amazon’s latest financial results, this slide summary report highlights key North America initiatives in Q3 and important themes moving forward in 2018.

 
Summary Slides

Drug spotlight: How brands can drive engagement through digital services

14 Nov 2018

By: Ben Antenore.  12 Slides

Through online, brands play a major role in enabling self-care.

 
Summary Slides

Key customers in Europe: What you need to know

12 Nov 2018

By: Kantar Consulting Research Team.  25 Slides

This quarterly deep dive looks at the latest retailer strategies across Europe, and the key implications for suppliers that want to stay in the know. Our Q3 roundup features Carrefour, Lidl, Casino, Tesco, and more.

 
Summary Slides

The state of apparel retailing: A deep dive into the macro, competitive, and shopper trends affecting apparel retailing

8 Nov 2018

By: Tiffany Hogan.  28 Slides

Analyzing the contrary nature of the changes in the apparel retailing landscape can help us understand where it is now, and where it is likely to go.

 
Summary Slides

Drug spotlight: A channel look at healthcare services

6 Nov 2018

By: Ben Antenore.  14 Slides

As shoppers spend more on services, drug retailers are increasingly investing in healthcare-related services to retain their most valuable and loyal shoppers.

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Event Presentations

 
Summary Slides

Mapping Amazon’s flight path

24 Oct 2018

By: Alice Fournier.  30 Slides

Review Amazon’s 2018 positioning and business pillars. Assess the retailer’s financial performance and examine key areas of growth moving forward. Look to 2019 and beyond for major themes and implications for you and the retail community.

 
Summary Slides

In Prime position: Aligning with the membership program’s evolution

24 Oct 2018

By: Meaghan Werle.  39 Slides

Understand Prime shopper behavior and member engagement with the Prime ecosystem. Map the evolution of the Prime program, highlighting recent initiatives and new ways to reach Prime members. Provide key tactics to support Prime’s proposition and broaden its appeal with underpenetrated demographics.

 
Summary Slides

Beyond the spearfish: How Amazon is leveraging its platforms to expand trip types

24 Oct 2018

By: Meaghan Werle.  41 Slides

Map Amazon’s platforms and the trip missions they serve. Explore the evolution of Amazon’s channels as they mature. Examine basket-building initiatives as Amazon widens its category reach.

 
Summary Slides

The Amazon marketplace: Its strategy shifts, where it could be heading, and what it means for you

24 Oct 2018

By: Alice Fournier.  25 Slides

Review overall marketplace growth as its sales grow faster than first party. Discuss the intricacies of working within a hybrid approach. Find out where third party may be headed as Amazon continues to shift its strategic approach.

 
Summary Slides

Amazon’s elevated experience: Identifying new touchpoints to influence and convert shoppers

24 Oct 2018

By: Meaghan Werle.  44 Slides

Gain insights into how Amazon is improving its presentation and positioning as a brand-building and conversion platform. Explore recent initiatives that are widening category conversion and deepening Amazon’s shopper connection.

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Webinar Presentations

 
Webinar

Digital Retailing Webinar: Holiday 2018: Converting connected shoppers through digital touchpoints

14 Nov 2018, 11:00 AM EST

The 2018 holiday season is shaping up to be the most digitally-driven yet. As more digital touchpoints are integrated in-store and online, retailers and suppliers alike have new opportunities to influence and convert the sale. Last year, online holiday growth stemmed from more purchasers rather than more shoppers. Considering this trend, online gift buyers browsing for deals and inspiration this year may be more enticed to buy when the product or price is “right.” Join Kantar ...

 
Webinar

Digital Retailing Webinar: Online grocery moves to mainstream - How to further elevate the offer

20 Sep 2018, 11:00 AM EDT

Online grocery in the U.S. has arrived. No longer a fringe capability, retailers like Walmart, Kroger, and Amazon are investing heavily in their online grocery proposition. With key services and infrastructure established, the focus is now on how to differentiate key platforms and capture new trip types. Join Kantar Consulting to prepare for the next wave of online grocery innovation. As part of this webinar, we will: Understand recent fulfillment shifts and emerging players across ...

 
Webinar

Digital Retailing Webinar: Defining your Prime position: How to capitalize on Amazon’s key audience

25 Jul 2018, 11:00 AM EDT

With Prime now reaching nearly half of U.S. households, Amazon’s membership program is moving mainstream. To resonate with this massive audience, brands must align with Amazon’s efforts and develop a Prime strategy. Join Kantar Consulting to learn more about Prime’s evolution and best practices for partnering with Amazon. As part of the discussion, we will: Assess Prime member shopping behavior and engagement across the ecosystem Consider Amazon’s recent initiatives ...

 
Webinar

Digital Retailing Webinar - Social commerce: Capitalizing on today’s key platform

24 May 2018, 11:00 AM EDT

With major U.S. social platforms introducing new retail capabilities, social media is quickly moving down the purchase funnel. By expanding beyond brand building to support conversion, these platforms are better enabling retailers and suppliers to move shoppers from inspiration to purchase. As shoppers, especially Centennials, increasingly turn to social sites for shopping, brands need to ensure that they have a shoppable presence across these digital touchpoints. Join Kantar Consulting ...

 
Webinar

Digital Retailing Webinar - U.S. Omnichannel Review: Assessing Key Shifts in Fulfillment

22 Mar 2018, 11:00 AM EDT

As shoppers’ expectations for convenience continue to escalate, retailers across the board are investing in fulfillment to better serve shoppers how and where they want to shop. By partnering with third-party providers, acquiring last-mile logistics companies, or building capabilities in-house, retailers are broadening their fulfillment options to provide shoppers with greater immediacy and flexibility. At the same time, recent innovation, such as Amazon Key, further disrupts the way ...

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