Digital Insight Center

Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.

Develop an in-depth understanding of digital retailing in easy-to-share slide presentation formats and get strategic guidance by attending Kantar Consulting's events, webinars, and ShareGroups focused on digital retail.

Summary Slides

 
Summary Slides

Beauty + Loyalty: Key capabilities to boost your loyalty program

20 Aug 2019

By: Hanna Ryngmark.  20 Slides

Kantar assesses the best-in-class loyalty programs in the beauty sector to distill the optimum scheme to drive engagement in this most progressive of channels for connecting with shoppers. These lessons are essential for all brands regardless of where they play.

 
Summary Slides

Ingenious innovations and initiatives: July 2019

15 Aug 2019

By: Kantar Research Team, Howard Lake.  13 Slides

This month's report focuses on programs and initiatives designed to capture and retain shopper loyalty in an ever-more complex landscape. From traditional supermarkets to eCommerce pureplayers, these innovations will impact on how supplier conversations are framed going forward.

 
Summary Slides

Amazon North America: The big beats from Q2 2019

2 Aug 2019

By: Rachel Dalton.  11 Slides

This slide summary report evaluates the Q2 2019 financial results, highlights key North America initiatives and important themes ahead.

 
Summary Slides

North America: Amazon Prime Day 2019 recap

30 Jul 2019

By: Kantar Research Team.  67 Slides

This visual summary examines the key themes and insights during Amazon’s 2019 Prime Day in North America.

 
Summary Slides

Battle of the Titans: Amazon vs. Walmart series

29 Jul 2019

By: Rachel Dalton, Laura Kennedy.  17 Slides

As Amazon has expanded its influence and battled Walmart to be the most-shopped retailer in America, the comparisons — and faceoffs — between the two behemoths have been hard to ignore. This study examines the two retailers’ online grocery baskets, and ultimately, who wins on price.

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Event Presentations

 
Summary Slides

Convenience & Micro Retail Workshop - Virtual Event

3 Jul 2019

By: Ray Gaul, Derya Guvenc.  104 Slides

Explore the retail models, strategies and financial factors at play in the fast-growing Convenience and Micro Retailing landscape and take away clear recommendations for winning with key customers.

 
Summary Slides

Amazon 2020: Exceeding expectations with a winning plan

22 May 2019

By: Rachel Dalton.  51 Slides

Review Amazon’s core pillars and strategies to capitalize on growth. Evaluate the evolution of Amazon’s approach to omnichannel. Take a case study approach to aligning with Amazon’s 2020 retail business plan.

 
Summary Slides

Go beyond pureplay and engage with retail ecosystems

16 May 2019

By: Malcolm Pinkerton.  47 Slides

Amazon and Alibaba are now morphing into powerful retail ecosystems, enabling consumers to gain unlimited and instantaneous access to brands in easy and enjoyable ways. We explore the growing importance of holistic ecosystems that unlock new opportunities and ensure relevancy.

 
Summary Slides

Amazon Case Study: How to define a category strategy beyond FMCG

16 May 2019

By: Anusha Couttigane.  38 Slides

Using learnings from the Fashion category, we will look at how Amazon grew a new category from the ground up and reveal what this means for any brand seeking to drive growth in the Amazon ecosystem.

 
Summary Slides

Everywhere health & wellness: The Amazon & Alibaba opportunity

16 May 2019

By: Hanna Ryngmark.  28 Slides

Health & wellness is becoming the essential ingredient for everyone, everywhere. Both Alibaba and Amazon have numerous projects focused on capitalizing on the lucrative health & wellness market. In this session, we'll explore what this means for brands.

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Webinar Presentations

 
Webinar

Digital Retailing Webinar: Meet the Centennials - Connecting with a digitally-native generation

31 Jul 2019, 11:00 AM EST

With the oldest Centennial turning 22 in 2019, the next generation of shoppers is coming into spending power. Born into a digital world, this generation has been shaped by technology and the connectivity that it enables. As they enter adulthood, it is important to understand the distinct mindset of Centennials to meet their expectations for the shopping experience. Join Kantar to learn more about how to win with Centennial shoppers.   In this webinar, we will: Profile the defining ...

 
Webinar

Digital Retailing Webinar: Marketing with Amazon - Leveraging the Retailer as a Brand-Building Platform

2 May 2019, 11:00 AM EST

With half of U.S. households now belonging to Prime, it comes as no surprise that Amazon is looking to further monetize the eyeballs on its site. With Amazon’s advertising revenue having more than doubled year-over-year in 2018, the retailer is reinforcing its position as both a conversion and brand-building platform by launching new tools for marketers.   Join Kantar Consulting and Profitero to learn more about opportunities to drive brand visibility across Amazon’s ...

 
Webinar

Digital Retailing Webinar: Omnichannel in 2019 - The blurring lines between the consumer and the shopper

7 Mar 2019, 11:00 AM EST

As eCommerce continues to grow, the entire retailing experience is being transformed, both online and offline. New digital technologies are enabling near-instant conversion at the point of “I want to buy” inspiration. In turn, distinguishing between the consumer and the shopper is losing its relevance. Join Kantar Consulting to discuss joint marketing and sales strategies to drive both engagement and purchase in this interconnected environment.   In this webinar, we will:  ...

 
Webinar

Digital Retailing Webinar: Holiday 2018: Converting connected shoppers through digital touchpoints

14 Nov 2018, 11:00 AM EST

The 2018 holiday season is shaping up to be the most digitally-driven yet. As more digital touchpoints are integrated in-store and online, retailers and suppliers alike have new opportunities to influence and convert the sale. Last year, online holiday growth stemmed from more purchasers rather than more shoppers. Considering this trend, online gift buyers browsing for deals and inspiration this year may be more enticed to buy when the product or price is “right.” Join Kantar ...

 
Webinar

Digital Retailing Webinar: Online grocery moves to mainstream - How to further elevate the offer

20 Sep 2018, 11:00 AM EDT

Online grocery in the U.S. has arrived. No longer a fringe capability, retailers like Walmart, Kroger, and Amazon are investing heavily in their online grocery proposition. With key services and infrastructure established, the focus is now on how to differentiate key platforms and capture new trip types. Join Kantar Consulting to prepare for the next wave of online grocery innovation. As part of this webinar, we will: Understand recent fulfillment shifts and emerging players across ...

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