Biedronka will increase its overall assortment by introducing hundreds of new private label products.
- The new PL ranges include ready meals, packaged cold cuts, dairy, cosmetics and hygienic products.
- The availability of new products will depend on store location, size of the store and core shopper profiles.
- With LFL sales decreasing 1.2% in its latest financial results, Biedronka is looking for positive LFL growth. Increasing the overall assortment has helped other European discounters build basket size in an attempt to grow LFL sales.