Ahold is trying to improve the profitability of its AH-Afhaalpunt.nl delivery service using partners to expand the service.
The retailer will have three priorities in 2015:
- The online client comes first
- Optimise the ordering process.
- Expand the number of pick-up points through partnerships.
Currently the retailer operates 30 pick-up points and four are expected to open in the near future.