Singles' Day becomes the world's biggest online retail sales day. eCommerce giant Alibaba Group reported more than RMB 57.1 billion (USD 9.3 billion) in GMV (gross merchandise volume) on China's Singles' Day (Nov. 11, 2014).

  • Last year, Alibaba recorded sales of RMB 35 billion (USD 5.75 billion), shipping 150 million packages
  • This year, it achieved a record number of 278 million orders, nearly twice last year’s amount
  • Late-night shopping craze drove sales to hit RMB 10 billion benchmark in 38 minutes. It took 6 hours to reach that amount last year and 13 hours in 2012
  • Alibaba extended its leadership in mobile with RMB 24.3 billion GMV coming from mobile devices, takes up 42.6% of the total GMV
  • Guangdong, Zhejiang, and Jiangsu are the top 3 provinces contributing to Singles’ Day sales
  • The peak amount for Alipay reached 2.85 million/minute, compared with the number of 0.79 million/minute last year
  • This year is the first time Alibaba launched its Singles' Day campaign on both domestic and overseas platforms. Customers from 217 countries and regions outside the Chinese mainland have joined the shopping spree, with Hong Kong, the United States and Russia claiming the three top-buyer areas