Intermarche has launched a new big box store concept called ‘Mag3.E’ in Morteau, France. Overall, the retailer has increased the store size from 2,595 square meters to 4,350 square meters and includes new features such as:
- Enhanced visibility of promotions in the central aisles.
- Visual makeover of the fresh area to generate maximum flow.
- New display areas for fruit and vegetables and fresh meat.
- Dedicated sections for flowers and international products including imported wines.
- Relevant segmentation in the wine department.