Auchan has launched a new service, attached to its AuchanDrive stores in France, called Mag&Drive - a hybrid of in-store shopping and Click & Collect.
- Shoppers use a dedicated scanner, in-store, to choose their products (approximately 300) and add them to a virtual shopping basket.
- Shoppers can then collect their goods on the Drive ramp at the end of their in-store shopping trip, just as they would for a regular click and collect order.
The new service adds to a widening list of initiatives that change the path to purchase for Auchan shoppers. The retailer aims to diversify the ways in which shoppers complete their shopping trip, by adapting to as many shopping preferences as possible.