Casino’s supermarket division, Monoprix, launched a media campaign to promote its click and collect service, “Click & Go”.
- The “Click & Go” service has been rolled out to over 100 new locations for both food and apparel.
- Monoprix envisions deploying “Click & Go” in all its locations. Shoppers can order goods online and collect them in store free of charge.
- There is a minimum order of EUR 30.
The roll-out of this service is part of Casino’s strategy to better cater to the needs of the urban shopper. Sustaining the high margin operating model of the stores has required significant improvements in store navigation, fixtures & fittings as well as in store services.