Delhaize has launched a spirits dedicated online store, “Cocktails & Spirits Bar” available at
•    The online shop will be available from 1st October 2014 and customers will receive weekly offers and promotions on a selected spirits assortment.
•    The launching is based on the successful online shop, that had integrated a whiskey assortment of 80 SKUS in September 2013
•    The spirits ordered online can be picked up in store or delivered to customers.
•   The Cocktails & Spirits Bar will be comprised of recipes and detailed information on advertised alcoholic products: whisky, gin, rum, tequila, cocktails and wines.
Delhaize’s strategy is in line with the increased demand for spirits on its wine dedicated website and shows supplier interest for advertising their new  innovations as a result of the partnerships reached with Manuel Wouters or BelGin.