Delhaize has launched a spirits dedicated online store, “Cocktails & Spirits Bar” available at http://fr.delhaizewineworld.com/Cocktails-and-Spirits.
• The online shop will be available from 1st October 2014 and customers will receive weekly offers and promotions on a selected spirits assortment.
• The launching is based on the successful www.delhaizewineworld.com online shop, that had integrated a whiskey assortment of 80 SKUS in September 2013
• The spirits ordered online can be picked up in store or delivered to customers.
• The Cocktails & Spirits Bar will be comprised of recipes and detailed information on advertised alcoholic products: whisky, gin, rum, tequila, cocktails and wines.
Delhaize’s strategy is in line with the increased demand for spirits on its wine dedicated website and shows supplier interest for advertising their new innovations as a result of the partnerships reached with Manuel Wouters or BelGin.