Amazon announced that it has 35 million customers shopping for fashion globally, and fashion is one of the fastest growing categories at Amazon.co.uk and on amazon.fr is the fastest growing category.
“Our aim is to make Amazon the best place to buy fashion online.” said Sergio Bucher, European Vice President of Amazon Fashion. “UK customers can now benefit from a growing selection of new menswear brands including Boss Orange, Lacoste, Ben Sherman, Tommy Hilfiger and many others, as well as same day and Sunday deliveries”
Amazon has also joined forces with the Kaiser Chiefs a Rock Band to launch its AW14 menswear collection in France and the UK. This comes at a time when Amazon is broadening its category managment expertise in core online categories like Apparel and Groceries.