THe owners of four Hyper U units, located in Saint-Renan and Plouzané, Finistère decided to partner with Carrefour and rebanner their stores under the “Carrefour” hypermarkets and supermarkets formats.
• The decision was taken considering the underperformance of their stores during 2014, and following an aggressive price policy carried out in order to increase shoppers’ number.
• Another owner of Hyper U located in Aveyron decided to rebanner in “Carrefour” beginning with 2015, following a 20 years’ expertise with Systeme U.
• In January 2014, another former Systeme U owner, Dejean Holding, integrated its seven units in Carrefour network.
• According to Kantar Worldpanel, Systeme U market share has stalled during 2014, and that their price competitiveness has reduced since 2012.