Asda is to close its Asda Direct General Merchandise operation in February 2015 and merge it with its online grocery operations and focus on its two core sites; Asda.com and George.com. 80% of Asda Direct ranges will be merged into Asda’s Grocery Home Shopping and George.com online stores. Asda believes it will create “an experience for customers that mirrors their weekly shop”. It will mean that products such as large electricals and DIY products won’t be available online but will be stocked in stores. George.com will become the grocer’s online lifestyle store with access to toys and garden furniture alongside its George fashion and home offer, which it plans to expand.
Asda also plans to increase its click-and-collect points from 400 to 600, grow its drive-thru click-and-collect sites to 200 and increase its same-day click-and-collect services to 100 new sites to bring the total to 350. It also plans to open three new 'Dark Stores' (Asda Home Shopping Centres) to supply these new sites.