Amazon Italy has partnered with Lottomatica to enable online payment without the usage of cards, reaching to Italian shoppers reluctance to use cards online.
- Shoppers will be able to pay in the Lottomatica betting shops in cash and receive codes that will enable them to purchase products on Amazon.it.
- Shoppers will receive the code and the instructions on how to use it on Amazon.
- The codes can be used for both personal use and to be given as gifts.
- The service will be available in 23,000 Lottomatica stores.