In collaboration with emerging eatery Fred’s, Tesco has launched a trial of its new sandwich shop concept, offering subs & fresh breakfast, in London, targeting office travelers & workers on-the-go.

  • The new format offers various foods items such as 'Lotsa Lox' (smoked salmon), 'Broadway Breakfast' (eggs, sausage, bacon or ham), Subs with salt beef or ham, turkey and cheese, & 'carb-free' SLT (salmon, lettuce & tomato).
    • The products are priced at GBP 5.50 for Reuben (salt beef) & GBP 5.95 for Mile High (ham, turkey, cheese melt and egg).
  • The shoppers can able to order and pay online via its click-and–collect service and also store will be able to deliver the products to their offices.
  • Additionally, Tesco and Fred's are now looking for locations and plans to have another two joint-concept branches open by the end of the year, depending upon the customer’s response.