Biedronka launched a marketing campaign called “Zdrapka w Kropki” (Scratch the Dots) that rewords shoppers by offering 500,000 prizes.

  • Shoppers are granted a scratching card prizes for making purchases worth of PLN 50 or more.
  • The campaign started on 1st September and will last until 12th October 2014.
  • The prizes consist of 100 Volkswagen Golf Sportsvan cars, 1,000 electronic equipment prizes such as 400 Nikon Coolpix L330 cameras, 300 Samsung Galaxy S4 Mini phones, 200 iPad Mini’s and 100 Playstation 4 game consoled, twenty-five thousand Italico Coffee machines and five hundred vouchers worth of PLN 10.