X5 has partnered Voentorg to open “VoentorgPyaterochka” retail chain.
• The newly launched retail chain is meant to improve the living environment for the military and their families and stores will be opened in Voentorg's retail facilities, which are located in close proximity to where the military and their families live.
• The average selling area of the stores will be 350 square meters featuring 4,000 SKUs, with food products accounting to 75% of the assortment.
• Voentorg will be in charge of the stores operations management with the entire project based on the reverse franchising model developed by X5 within the nationwide Pyaterochka retail chain.
• X5 will open five to seven stores in Moscow and Moscow region by the end of November 2014 and 100 new stores will be opened in Moscow and the Central Federal District in 2015.