ASDA will launch 450 new world foods products  for eight countries in August 2014 including Sri Lankan and West African food ranges for the first time.

  • The new 47 Sri Lankan product range will be available at 41 selected stores, including red rice, Sri Lankan curry powders, dried and tinned fish along with 70 African products in 35 stores including African brands like ‘Mother Africa’ and ‘Africa’s Finest’ offering products such as seasonings, powdered yam.
    • The range will have 100 new Polish products, including pickles, soups and confectionery items as well.