has halved the cost of shipping to customers in Portugal. The new rate down by 52% to EUR 4.49 + EUR 0.20 per kg for all items except fo books, music, DVDs, software and games where there will be a flat rate of EUR 3.99 for shipping.

This move shows that Amazon does not need to have a dedicated website and fulfilment operation in every country to operate there and can simply use its facilities in countries located in close proximity to the target country.