Over 200 Romanian producers of fruits and vegetables and four top ranking hypermarket chains in Romania have partnered to provide shoppers with fresh locally sourced products.
• The program is called “Dor de gust” (“Longing for the taste”) and was initiated by the Vegetables Growers Association of Romania, PRODCOM Organization for Fruits and Vegetables and Romanian Communication Center for Farmers.
• Over 10,000 tones from over 35 varieties of vegetables and fruits will be supplied to the chains that have joined the program: Kaufland, Auchan, Cora and Selgros.
• Logistics, technical and financial support for the program will be supported by Agricover Group.
• The program aims to deliver fresh products within 24hours from picking.