Alliance Boots has launched a mobile application (App), ‘My Offer’ to replace paper coupons for sending offers to Advantage card holders. Through this app, shoppers will receive personalized offers such as discounts, and opportunities to earn points, based on their purchase history.
- The app will facilitates by ensuring that the shoppers have always access to the new offers & discounts for those shoppers who regularly forgot to carry paper coupons while visiting at stores.
- Shoppers prefer to receive personalized offers on the products and about 87% of them use the coupons which they receive in their quarterly mailings.
- Additionally, the shoppers will be able to scan barcodes to find out about more products and will receive information on shopper’s ratings and reviews.
- Prior to this, the retailer has trialled for retail app in late 2012 which is still to develop as fully operational retail app.