Since Amazon's launch of Prime Music on June 12 which gives individual Amazon Prime members the ability to listen to stream music for free across their own devices had has streamed tens of millions of songs. "Prime members across the country have been rockin' out this week, exceeding our expectations for how well this new benefit would be received," said Steve Boom, VP of Digital Music for Amazon. "We're humbled and thrilled to see just how enthusiastically customers have responded to this service. We're looking forward to continuing to add new artists, albums and playlists so we can keep Prime members singing, dancing, driving, working out and rocking to their favorite music."
The success of this additional benefit to Prime helps to reinforce that Amazon is justifying its price increase as well as making sure it continues to take an increasing share of its members leisure time.