Tesco launched its first beauty tablet magazine, ‘Beauty at Tesco’, to provide insights on beauty knowledge.

  • The magazine, developed by Cedar communications, a content marketing agency, offers digital features like ‘click to buy’ options, beauty video tutorials with industry experts.
    • It will be published on a quarterly basis and will enable the readers to shop however, whenever and wherever through their tablets.
    • The magazine, available online and in-store, can be downloaded from iTunes and Google Play for free of cost.
  • To promote the magazine, the retailer will offer 100 beauty kits for free and a chance to win GBP 500 worth of holiday package for five readers.