Dia will roll-out its private label ranges in 400 El Arbol stores following its acquisition in 2014.

  • Dia will introduce 1,100 SKUs from its Dia, Bonté and BabySmile ranges.
  • 600 more SKUs will be added in 2015.
  • Dia will also keep the Superclub El Arbol loyalty scheme with special offers for its members.