On the ocassion of breaching the 500 drives barrier in France, Leclerc has released the February 2014 market share figures for the format.

  • Leclerc (Leclerc Drive) and Auchan (Auchan Drive and Chronodrive) sales make up over 75% of the total drive market sales.
  • Leclerc has increased its market share to 44%, owning 20% of total drives in France. The retailer estimates being able to grow its drive base up to 700 units.
  • Carrefour and Intermarche accounted for 5% and 3% market share in terms of sales, and 13% and 28% of drive units in France.
  • The drive channel sales accounts for 3.9% of total French FMCG sales.

The ranking of drive sales market share according to Leclerc and Kantar Worldpanel:

Retailer

Drive Format

Market Share

Leclerc

Leclerc

44%

Auchan

Auchan Drive

21%

Auchan

Chronodrive

13%

Systeme U

Système U

8%

Carrefour

Carrefour

5%

Intermarche

Intermarché

3%

Louis Delhaize

Cora

3%

Casino

Casino

3%