X5 has appointed Vardan Dashtoyan as General Director of its hypermarket format, effective 21 July 2014. Dashtoyan has approximately 18 years of combined operational, managerial and entrepreneurial experience in retail, fast moving consumer goods and food manufacturing. He has served as Chief Executive Officer for Rolf Retail, as well as Business Development Manager for Danone Russia and Key Account Manager for Heinz Russia. Most recently he co-owned a successful confectionary manufacturing company in Moscow. Dashtoyan replaces Svetlana Volikova, who will move to Director of Corporate Audit and Control, effective 21 July 2014 at X5.