Grappling with falling market share and margins, Morrisons has announced another round of price cuts on popular everyday products.

  • The retailer will cut prices of about 135 branded and own-brand daily needs products by as much as 41% such as peeled plum tomatoes, Flash spray bleach, crinkle cut chips.
  • Meanwhile, Richard Manners, Director of Retail Process Improvement has left the business and his responsibilities will be taken up by Retail Operations Director, Richard Gray.